60-Second Quiz
Is Your Photography Business Ready to Launch a Lead Gen System + Ads?
Answer 9 quick questions to find out where you stand — and exactly what you should be spending when it's time to launch.
Question 1 of 9
What type of photography do you primarily shoot?
This sets your average cost-per-lead benchmark for the budget estimate.
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Question 2 of 9
Where do you primarily shoot?
Ad costs vary significantly by market. This adjusts your budget estimate for where you actually compete.
Question 3 of 9
Do you have a defined offer with a set starting price?
Not your exact rate — just whether it's specific, consistent, and something a potential client can say yes to.
Question 4 of 9
Do you have a landing page or website where someone can take action?
Somewhere a lead can go to see your work, understand your offer, and reach out or book.
Question 5 of 9
Is your lead capture setup in place?
Think: a booking tool (Calendly, HoneyBook, etc.), a working contact form, and a privacy policy on your site.
Question 6 of 9
When someone expresses interest, do you have a system to follow up?
A CRM, email flow, saved text template — anything you use consistently.
Question 7 of 9
Do you have reviews, testimonials, or a portfolio that shows your real client work?
Cold traffic needs social proof to convert. This is one of the biggest predictors of ad performance.
Question 8 of 9
How many new bookings per month are you looking for?
Your goal — not where you are right now.
Question 9 of 9
Have you run paid ads for your photography business before?
This affects how we estimate your lead-to-booking rate.